Growth Strategy, Digital Marketing & Ecommerce

For over twenty years, I've been helping companies grow their digital businesses, with a particular focus on fashion, hair, beauty and high-end lifestyle brands. 

I began my career working with big brands like J.Crew and ANN Inc., then shifted focus to rapid growth companies like Tarte Cosmetics, OUAI Haircare and brands in the Luxury Brand Partners portfolio (such as R+Co, ONE/SIZE by Patrick Starrr, IGK). I’m currently VP of Growth at Ceremonia, a Latinx clean haircare brand that recently raised $10m in a series A lead by Sanbridge Capital.

What do I do? The simplest way to think of it is this: I can manage all or part of your e-commerce business & digital strategy and help you drive increased revenue. If you want to learn more or hire me, drop me a line or check out the agency I started, Good Compass. In the meantime, here are a few professional highlights... 

ICONIC BRANDS

Back in the early days of the internet (circa 1999), I started my career at J.Crew as a copywriter where I oversaw all the copy for jcrew.com and played an integral creative role in one of the early website redesigns.  

After a couple years, I moved to ANN Inc. where I expanded my role to digital marketing—launching and running the company’s first-ever SEO strategy which generated substantial year-over-year traffic and revenue growth thereafter. I also oversaw the digital marketing strategies for the two primary growth vehicles for the e-commerce division: Ann Taylor Weddings and LOFT Maternity.   

RAPIDLY GROWING COMPANIES

After leaving ANN Inc., I began consulting. Tarte Cosmetics—a high-end, natural cosmetics company that had found great success via brick-and-mortar retailers such as Sephora and Ulta—hired me to oversee the development of their e-commerce division. During the two-year engagement, I transformed the nascent department into a well-staffed, highly profitable channel, positioned for even greater future growth.  

More recently, I launched celebrity hairstylist Jen Atkin’s new haircare line, OUAI Haircare. Since then, I've been translating the huge launch buzz to a sustainable, long term e-commerce business. In fact, I've even "officially" joined the team: in 2017, I shifted from consulting to being their VP of Digital.  

Occasionally departing from the world of fashion & cosmetics, I've also consulted for Irving Farm Coffee Roasters, a boutique creative agency, a world-class spinal surgery practice and an NYC-based law firm, among others.  

Currently, I am VP of Digital at Luxury Brand Partners, working on various brands in their portfolio.

SCRAPPY START-UPS

I teamed up my former boss from ANN Inc.--a great guy named Jeff Kaplan--and a couple other guys to co-found LOZO, an innovative couponing technology that finds deals and custom-matches them to a user’s grocery shopping list. The company has been featured on The Dr. Oz Show, Good Morning America and TLC’s Extreme Couponing, to name just a few.